Thanks for dropping by! Let's get straight to it. I have over eight years of advertising experience under my belt, first specialising in Customer Experience (CX) then developing to incorporate everything above that mystical line. I’ve spent many years working for one of Australia's top CX agencies, MercerBell, which is part of Publicis Groupe. I’m now at a great independent creative agency called SLIK.
I have experience in:
- TVC, YouTube, social media videos - from conception to production
- Radio and Spotify
- Social media campaigns
- Strategy and UX
- eDM campaigns
- Long copy for website and Linkedin articles
- Everything digital – from website creation to digital display
- Direct mail
- Press ads
- Brochures and flyers
- Out of home
- Basically, everything big and small!
For me, the key is a great idea that involves multiple touch points, different mediums and an awesome customer journey. Simple, right?
Stuff I’m proud of:
2019 saw me become a finalist in ADMA’s Young Creative of the Year. I was also named a ‘Young Gun’ by AdNews, as well as featured on the Branding in Asia website. I was a passionate member of the ‘next generation board’ at Publicis Groupe and was part of a great support network called Viva Women. I’ve been a mentor over the years, too, which I’ve thoroughly enjoyed.
A little history:
I'm a Kiwi who's been living in Australia since 2012. Before my dive into Ad Land I worked at television networks, including Australia's Channel 7, for three years.
I've always been creative and have had a knack for writing ever since I learned that self expression isn't just about painting yourself green and running around naked. It was in 2013 that I found my calling as a Copywriter. My path went along the lines of:
-Competitive internship at The Works Australia where I made top two out of 70 people (I wasn't even naked)
-ADMA Creative School
-Full time copywriter at MercerBell, then SLIK
I play the drums, piano and guitar, I love Stephen King, I'm a keen acrobat and I love lamps. Like really love lamps.
Oh, and the doodle in the background? It's something I did during Creative School in 2011 when I was trying to come up with ideas at 2am. Thought it'd be a nice reminder that we all have to start somewhere.